Educating Wild Apricot's customers on writing user-friendly emails
Wild Apricot is a cloud-based software that empowers nonprofits and small associations to manage their membership—including its database, email, events and website—all in one place.
Many associations are sending emails to their members in Wild Apricot that are difficult to read and not user-friendly.
In-product walkthrough in the email editor
When users compose a new email in Wild Apricot's email editor, they will see an in-product walkthrough with some typography best practices.
To keep the audience interested and engaged, I added some humor in the examples. It was also essential for the copy to meet the following criteria:
Launched on August 18, 2020
Most-viewed engagement in August with 7,169 total views
22% completion rate
The light-hearted copy, simple language, and helpful insights are likely the reasons why this engagement out-performed other Wild Apricot engagements that month.
"A big thank you for the tips on the newsletter received when writing my newsletter. They were such a help and my newsletter looks heaps better, not to mention the spacing!"
Team: Alexandra Smyslova (Product Designer), Catherine Chea (Writer)