Educating Wild Apricot's customers on writing user-friendly emails
Many associations are sending emails to their members (using Wild Apricot's membership software) that are difficult to read and not user-friendly.
In-product walkthrough in the email editor
When users compose a new email in Wild Apricot's email editor, they will see an in-product walkthrough with some typography best practices.
To keep the audience interested and engaged, I added some humor in the examples. It was also essential for the copy to meet the following criteria:
Launched on August 18, 2020
Most-viewed engagement in August with 7,169 total views
22% completion rate
The light-hearted copy, simple language, and helpful insights are likely the reasons why this engagement out-performed other Wild Apricot engagements that month.
"A big thank you for the tips on the newsletter received when writing my newsletter. They were such a help and my newsletter looks heaps better, not to mention the spacing!"
Team: Alexandra Smyslova (Product Designer), Catherine Chea (Writer)