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​I’ve worked with teams at BMO, Canada Post, and Personify to design content that makes complex experiences easier to navigate—whether it’s building new pages, shaping conversation flows, or untangling legacy systems.

 

My approach? Clear, thoughtful, and always people-first.

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When I’m not solving content challenges, I’m designing escape room puzzles or writing tiny stories that pack a punch.

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Strategy in action

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Let me know.

Organizing chatbot chaos

Helping BMO's product team navigate chatbot content inventory (increasing sprint velocity by a week) by improving its IA.

SEO-driven content

Designing a product marketing page for Personify based on what customers are looking for. 

The fallback fix

​Redesigned BMO’s chatbot fallback strategy, nearly doubling correct responses (from 45% to 86.5%) by turning failure into a guided experience.

Error messaging framework

Building a scalable framework to improve clarity and consistency in error messages across Canada Post's digital products. 

SMS for timely alerts

Improving the UX for Canada Post's customers within business and technical constraints. 

Retail chatbot design

Creating a chatbot from scratch—building its persona, conversation flow, and Voiceflow prototype.

Image by kuu akura

What people say

​​​​"I highly recommend Catherine Bryce to anyone in search of a strong UX content designer with experience in creating scalable content systems and writing copy that creates user activity and user happiness. At the risk of sounding like a cliche, Catherine truly is a self-starter. When she saw something missing, she set out to find a solution that worked within the constraints of our processes, timelines and budgeting."

Karen Opas, Manager of User Experience at Canada Post 

"Catherine is a very gifted writer who is really thoughtful in her approach. Beyond her writing skills, I'm always impressed by her enthusiasm to improve processes that facilitate alignment and efficiency within the content discipline. Thank you, Catherine, for being observant, asking questions and always looking to solve any problems you see in the greater ecosystem. Your input and efforts always bring value to the team. You're a pleasure to collaborate with and a great asset to the company!" 

Aneta Tasheva, Senior Strategy Manager, Content Operations at Telus

"I thoroughly enjoyed working with Catherine while she was the product content manager on my team. She was a key contributor on several complex, high-priority projects for the business, and her work throughout was of the highest quality. I appreciated her thoughtful approach to spotting and solving problems, how easy she was to work with, her positive attitude, maturity, professionalism, openness to change – and there was a lot of that – and her willingness and ability to learn new skills. I highly recommend her, and would jump at the chance to work with her again."

Donald Cowper, COO at How to SaaS

Let's make your content work smarter.​​

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