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Content design that connects

Bridging the gap between products and people with words.
 

Who I've worked with

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My approach

What I do

Everybody Writes by Ann Handley was one of the first books I’ve read in my early content career. The book's premise is that anyone can be a compelling writer if given the guidance and tools to do so. In my various content design roles, I’ve worked with product owners, designers and other non-content design folks who help write UX copy. This gets on the nerves of many of my fellow content designers. I mean, our specialty is writing. How could anyone else possibly write?

 

I used to believe that, too. But that's no longer true for me today. My role as a content designer has transformed, especially with the emergence of tools like Hemingway and ChatGPT. 

 

So, what do I do? 

 

My role isn't just about writing. It's about supporting the team—balancing business and user needs—and delivering intuitive experiences with content and strategy. Whether you need peer review for your microcopy or help with your content processes or priorities, I'm here to offer my expertise and support. 

 

I also work with researchers, designers, product managers/owners, and developers to improve experiences through the lens of content and to increase collaboration and alignment. Here are some things I can do:


 

• Content management + auditing • Competitive analysis •User testing •User flows + UI copy • Style guide + messaging frameworks • Card sorting + information architecture • UX discovery workshops • NLU Training 

 

I'm a lifelong learner, and my skills and knowledge of the field constantly evolve. So, stay tuned for new developments. 

Projects

Samples of my work

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Chatbot improvements

Improving BMO's chatbot experience by introducing a new user flow. 

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SMS copy

Balancing business and UX needs to deliver text notifications for Canada Post's customers. 

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Open card sorting

Organizing BMO's chatbot content into topics based on participants' input. 

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In-product walkthrough

Showing WildApricot customers how to create user-friendly emails using typography best practices.

Recommendations

Catherine is a very gifted writer who is really thoughtful in her approach. Beyond her writing skills, I'm always impressed by her enthusiasm to improve processes that facilitate alignment and efficiency within the content discipline. Thank you, Catherine, for being observant, asking questions and always looking to solve any problems you see in the greater ecosystem. Your input and efforts always bring value to the team. You're a pleasure to collaborate with and a great asset to the company!

Aneta Tasheva, UX Content Strategy Lead

Testimonials

More projects

Content projects (not all UX-related) that I'm proud of.

☁️My Chinese nickname 雯雯 (wén wén) means beautiful cloud—something that moves seamlessly, much like the effects of good UX writing. 

🎨 My hobbies include creative writing, board games, books (fantasy, fiction and memoirs), escape rooms, walks with my Pomsky and the piano.

❤️ Core values: creativity, purposefulness, and thoughtfulness.

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Snippets of me

About
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